an east coast creative haus

Identity Haus was born out of a desire to serve industry disruptors in a unique, intimate way that challenges the status quo and exceeds what’s expected. We believe visionaries aren’t unrealistic—they’re simply unheard, misunderstood, and underserved by the design industry. 
We’re here to change that.

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Forvr Mood was created due to struggles with hypohydrosis, so it was only natural for Jackie to form this brand. 

Jackie and her fiance' Denis came to Identity Haus with a vision of bringing affordable luxury to life. They were starting from the ground up and that meant we had to start from the very beginning. We began the Forvr Mood project with an in-depth strategy session to understand what Forvr Mood was going to embody, who their target audience was, and their brand message.

Forvr Mood is a lifestyle brand founded by the talented & successful Jackie Aina.

SERVICES:

ART DIRECTION
BRAND IDENTITY
PACKAGING DESIGN

After truly understanding the strategy behind Forvr Mood, we shifted into art direction for the brand where we explored all the different possibilities of what the visual story of Forvr Mood could like.

We landed on boujie on a budget: pastel colors paired with gold foiling. Bold serif fonts paired we a feminine script font. Packaging design that was full of texture but also was minimal so that it could pair with your everyday aesethic.

PACKAGING CONCEPTULIZATION

After many round of packaging concepts, we landed on soft pastel frosted glass candle holders, custom patterns for each sent, and gold foiled outline on the label.

We we're able to work in tandem with Forvr Mood to create their foundation. They have no produce 4 additional candle collections alongside their original core collection. 

Forvr Mood is also now shopable in Sephora stores.

FM Collections

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